Nick Stear and Azim Majid have announced the launch of new VIP relations agency, Loop.

With over 15 years' combined experience in booking celebrities for events, campaigns and endorsements, the pair work with clients including M&C Saatchi, Citizen Relations, Shine, Three Sixty Communications, MTV and ITV2, and have worked on projects such as Evian at Wimbledon, MTV Hot Desk and Sony projects. Stear has worked for a number of PR firms and brands since moving into VIP relations in 2010, while Majid has worked on London's music and celebrity scene in bookings and endorsements for almost 15 years. For further information visit www.loopvip.co.uk.